Welcome to wave co.
Discover Victoria. Explore PEI.
Experience the charm of island life with every recommendation, every story, and every treasure you take home.
Experience the charm of island life with every recommendation, every story, and every treasure you take home.

At Wave Co. we believe in helping visitors and locals make the most of everything Prince Edward Island has to offer. Whether you're looking for directions, recommendations, local knowledge, or the perfect coastal keepsake to take home, we're here to help you experience the very best of our beautiful Island.
Need directions, recommendations, or help planning your PEI adventure? Our team is here to help.
Browse a curated collection of coastal décor, local artwork, jewelry, souvenirs, and PEI-made treasures.
Conveniently located at the entrance to Victoria-by-the-Sea, Wave Co. is the perfect first stop to discover everything the village and Island have to offer.
Wave Co. is more than just a gift shop and visitor information centre—it's a welcoming place to pause and enjoy your time in Victoria-by-the-Sea. Visitors are welcome to stop in for cold drinks, snacks, local recommendations, and access to our public washroom while exploring the village.
Our outdoor deck offers a relaxing place to sit, enjoy the fresh coastal air, and connect with friends and family. Throughout the summer, we host Wednesday Morning Yoga at 9:00 AM, providing a peaceful way to start your day by the sea. The deck is also available for private gatherings, picnics, small events, and community experiences, making it a beautiful spot to gather and create memories in the heart of Victoria.

We love our customers, so feel free to visit during normal business hours.
Open today | 10:00 a.m. – 05:00 p.m. |
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